Redwood City, CALIF.--A man was hit and killed by a Caltrain commuter train today around 8:45 a.m. when he stopped on the tracks at the Whipple Avenue crossing.
The man, whose identity has not been released, was traveling west on Whipple Avenue when he stopped his late model Honda on the tracks as the vehicles ahead of him yielded to a fire truck. The fire trucks were responding to a fire on nearby El Camino Real.
The driver was unable to move his car off the tracks because of the stopped traffic and the Baby Bullet train, traveling at 60 mph, was unable to stop. The man died at the scene and was the sole occupant of the vechicle.
The southbound track was closed until 10 a.m. Trains were single-tracked through the scene for an hour after the accident. Because of damage to the crossing gates, trains had to move through the crossing at 10 mph, causing delays of up to an hour for passengers.
Caltrain officials have cautioned drivers to leave enough room behind other vehicles to avoid being trapped on the tracks.
Wednesday, April 28, 2010
Thursday, April 22, 2010
Targeting Audiences
This ad comes from Cosmopolitan Magazine. It is targeted towards women between the ages of 21-30 who are working professionals with a degree and not married. They would fall into the categories or middle or upper middle class. The target audience likes to go out and be social; they are concerned with their appearance and putting their best foot forward. They do what it takes to look their best at all times. They enjoy beauty products and fashion.
The image in this ad catches your attention. The girl using the iron to straighten her hair is a clever way to catch the attention of the readers. It is directed towards amusing the target as women of this age do go to extreme measures all the time to get their hair the way they want it. These methods, often involving heat, damage the hair and they are offering a solution. It speaks to the behavior of the target audience.
The girl in the ad is visually representative of the target from how she looks to what she is doing. With all the things we do to damage our hair this say that even if you take a clothes iron to your hair, Dove Damage Therapy can fix it. She sells the product in a convincing way that the target can relate to.
This ad for Dove is highly effective. They know their audience and it definitely shows that they did their research. The ad was perfectly placed in Cosmopolitan magazine as it fits the target perfectly.
Wednesday, April 21, 2010
Word of the Week #10
Nefariously
"We humans are just as nefariously conditioned to eat when we’re not hungry."
http://www.msnbc.msn.com/id/36281026/ns/health-diet_and_nutrition//
Nefariously- ADJ. very wicked; villainous; iniquitous
The regime leader nefariously plotted his next take over move.
"We humans are just as nefariously conditioned to eat when we’re not hungry."
http://www.msnbc.msn.com/id/36281026/ns/health-diet_and_nutrition//
Nefariously- ADJ. very wicked; villainous; iniquitous
The regime leader nefariously plotted his next take over move.
Focus Story 2- In Class Assignment
Lillian Garland was denied returning to her job at California Federal Savings & Loan following the pregnancy leave she was granted. Five years after the birth of her child Garland has experienced a victory for herself and the 55 million working women in the country.
Garland sued California Federal under a California law requiring employers to grant up to four months' paid disability leave to pregnant workers and to guarantee a job for them when they return. The U.S. Supreme Court voted 6-2 Tuesday to uphold the state law.
Garland sued California Federal under a California law requiring employers to grant up to four months' paid disability leave to pregnant workers and to guarantee a job for them when they return. The U.S. Supreme Court voted 6-2 Tuesday to uphold the state law.
Monday, April 19, 2010
Blog #9- Japanese Internment Mermorial Essay
The attack on Pearl Harbor by the Japanese Imperials occurred on December 7, 1941, thus beginning America’s involvement in World War II. President Franklin Delano Roosevelt signed Executive Order 9066 into effect on February 19, 1942. This declared that military authorities could designate military areas and exclusion zones, allowing the exclusion of all Japanese and Japanese descendents from the Pacific Coast with the exception of those in internment camps.
San Jose State University’s gymnasium served as a check in point before the Japanese Americans were shipped off to the camps. Nearly 68 years later, the University is attempting to find former students who were interned during World War II. They plan on awarding the former students the degrees they would have earned if the internment had not occurred.
Ruth Asawa is a Japanese American woman who is the artist who created the Japanese Internment Memorial in downtown San Jose. She was interned as a young woman during World War II and was able to spend time developing here skills in drawing and painting with the guidance of professional artists who were also interned.
This vignette on the Japanese Internment Memorial show the Japanese born Americans, or Nisei soldiers who served the United States military during World War II as a show of loyalty. There were 33,000 Nisei soldiers who served in the war. The all Nisei 100th Infantry Battalion/442 Regimental Combat Team is the most decorated unit in United States military history.
There was a real emotion behind this spot. The Nisei were trying to show their loyalty and the reality of the situation is that no matter how many Japanese Americans fought and died for the United States they were probably still very much discriminated against because of the mass hysteria happening at that time. It showed great honor and commitment to the United States. It is also saddening to think it was one of the only ways to escape the conditions of the internment camp.
This vignette represents the formal apology for the internment 40 years later. It was issued in 1988 and reparations were given to those interned or the decedents of those interned. It is very sad that it took 40 years for the whole ordeal to be recognized as something that never should have happened. It is striking to thing about all the Japanese Americans who suffered due to the internment and saddening to think about how hard it must have been to rebuild afterwards.
The Japanese Internment is not something that gets thought about very often but it’s important to remember so it never happens again. This memorial is located in downtown San Jose and it is worth going to look at. It is moving and very informative. I was quite surprised I had never seen it before. I’m glad I got to go experience it.
San Jose State University’s gymnasium served as a check in point before the Japanese Americans were shipped off to the camps. Nearly 68 years later, the University is attempting to find former students who were interned during World War II. They plan on awarding the former students the degrees they would have earned if the internment had not occurred.
Ruth Asawa is a Japanese American woman who is the artist who created the Japanese Internment Memorial in downtown San Jose. She was interned as a young woman during World War II and was able to spend time developing here skills in drawing and painting with the guidance of professional artists who were also interned.
This vignette on the Japanese Internment Memorial show the Japanese born Americans, or Nisei soldiers who served the United States military during World War II as a show of loyalty. There were 33,000 Nisei soldiers who served in the war. The all Nisei 100th Infantry Battalion/442 Regimental Combat Team is the most decorated unit in United States military history.
There was a real emotion behind this spot. The Nisei were trying to show their loyalty and the reality of the situation is that no matter how many Japanese Americans fought and died for the United States they were probably still very much discriminated against because of the mass hysteria happening at that time. It showed great honor and commitment to the United States. It is also saddening to think it was one of the only ways to escape the conditions of the internment camp.
This vignette represents the formal apology for the internment 40 years later. It was issued in 1988 and reparations were given to those interned or the decedents of those interned. It is very sad that it took 40 years for the whole ordeal to be recognized as something that never should have happened. It is striking to thing about all the Japanese Americans who suffered due to the internment and saddening to think about how hard it must have been to rebuild afterwards.
The Japanese Internment is not something that gets thought about very often but it’s important to remember so it never happens again. This memorial is located in downtown San Jose and it is worth going to look at. It is moving and very informative. I was quite surprised I had never seen it before. I’m glad I got to go experience it.
Wednesday, April 14, 2010
Word of the Week #9
Punditry
"At a conference last November, Twitter’s chief operating officer, Dick Costolo, hinted that a business model was in the works, and that it would wow the tech punditry."
http://blog.newsweek.com/blogs/techtonicshifts/archive/2010/04/14/is-twitter-trying-to-be-unimaginative-at-making-money.aspx
Punditry- Noun. The expressing of expert opinions
Upcoming elections always bring out the punditry on different political matters.
"At a conference last November, Twitter’s chief operating officer, Dick Costolo, hinted that a business model was in the works, and that it would wow the tech punditry."
http://blog.newsweek.com/blogs/techtonicshifts/archive/2010/04/14/is-twitter-trying-to-be-unimaginative-at-making-money.aspx
Punditry- Noun. The expressing of expert opinions
Upcoming elections always bring out the punditry on different political matters.
Copy Edit the World
From the Tuesday April 13 edition of the Spartan Daily the Article "Professor helps foil attempted bank robbery" the sentence should read "...an SJSU assistant professor said he had to restrain [the] suspect."
Monday, April 12, 2010
Blog #8- IMHO
Tiger Woods has returned to the world of golf. He finished 4th at the Masters over the weekend and CBS covered his every move from start to finish. Woods was definitely feeling the pressure of all the extra scrutiny he was facing due to his infidelities. “An indication of how Woods’ day was going on Saturday came on the sixth hole when he reacted to one of his shots. “Tiger, you suck,” he said to himself, followed by a curse, his remarks clearly audible.”
CBS handled the Tiger Woods coverage quiet honorably. The public tuned in to see Tiger play and the media outlets left his infidelity scandal out of it for the most part. The reporter mentioned that “Woods’ energy to prepare for the Master was sapped up by ‘so much going on in his life.’” Another just alluded to the story saying “Woods had not played golf competitively since last fall, ‘as you know.’” Beyond that they left it to his golf game.
So now what? Tiger has stepped back into the game but that doesn’t change the fact that he let down his family and his fans with his huge infidelities. Before the Masters began, an ad for Nike was released featuring Tiger face and his late father’s words being spoken. With this they have acknowledged the scandal and have given a sense of moving forward and beyond it. Only time will tell if Tiger’s sponsors’ will slowly begin coming back in this manner.
Is it enough? Is it too soon? Tiger is an amazing golfer, but he has broken a lot of trust. Beyond his families trust, he broke the trust of the public. Before the scandal came out he had always presented himself as a stand up guy. He was a great role model with a squeaky public image and then we come to find out he has engaged in numerous affairs. He did not just have one slip up. This was not a single affair Tiger cheated on his wife into the double digits.
The public does need to move forward from the scandal, and his life must go on. However, we should be quite skeptical before we re-embrace him with open arms. Part of the price of being a celebrity of any kind is public scrutiny. Jesse James and Tiki Barber may be taking the heat of Tiger, but that does not mean that Tiger gets to forget about everything.
He may return to golf and carry on where he left off and they should leave his scandal out of the coverage but he doesn’t get his squeaky clean nice guy image back. It’s not that easy.
http://nbcsports.msnbc.com/id/36371889/ns/sports-golf/
http://www.msnbc.msn.com/id/36231746/ns/business-sports_biz/
CBS handled the Tiger Woods coverage quiet honorably. The public tuned in to see Tiger play and the media outlets left his infidelity scandal out of it for the most part. The reporter mentioned that “Woods’ energy to prepare for the Master was sapped up by ‘so much going on in his life.’” Another just alluded to the story saying “Woods had not played golf competitively since last fall, ‘as you know.’” Beyond that they left it to his golf game.
So now what? Tiger has stepped back into the game but that doesn’t change the fact that he let down his family and his fans with his huge infidelities. Before the Masters began, an ad for Nike was released featuring Tiger face and his late father’s words being spoken. With this they have acknowledged the scandal and have given a sense of moving forward and beyond it. Only time will tell if Tiger’s sponsors’ will slowly begin coming back in this manner.
Is it enough? Is it too soon? Tiger is an amazing golfer, but he has broken a lot of trust. Beyond his families trust, he broke the trust of the public. Before the scandal came out he had always presented himself as a stand up guy. He was a great role model with a squeaky public image and then we come to find out he has engaged in numerous affairs. He did not just have one slip up. This was not a single affair Tiger cheated on his wife into the double digits.
The public does need to move forward from the scandal, and his life must go on. However, we should be quite skeptical before we re-embrace him with open arms. Part of the price of being a celebrity of any kind is public scrutiny. Jesse James and Tiki Barber may be taking the heat of Tiger, but that does not mean that Tiger gets to forget about everything.
He may return to golf and carry on where he left off and they should leave his scandal out of the coverage but he doesn’t get his squeaky clean nice guy image back. It’s not that easy.
http://nbcsports.msnbc.com/id/36371889/ns/sports-golf/
http://www.msnbc.msn.com/id/36231746/ns/business-sports_biz/
Thursday, April 8, 2010
Word of the Week #8
Interim
"Mining officials said they will not send rescue workers back into the mine until 6 p.m. at the earliest and they advised miners’ families to get some rest, take showers and get food between now and then because nothing more will happen in the interim as efforts continue to air out the mine of remaining dangerous gases."
Found at http://www.nytimes.com/2010/04/09/us/09westvirginia.html
Interim- Noun. n.
An interval of time between one event, process, or period and another.
During the interim at the hockey game, I got up to get a pretzel.
"Mining officials said they will not send rescue workers back into the mine until 6 p.m. at the earliest and they advised miners’ families to get some rest, take showers and get food between now and then because nothing more will happen in the interim as efforts continue to air out the mine of remaining dangerous gases."
Found at http://www.nytimes.com/2010/04/09/us/09westvirginia.html
Interim- Noun. n.
An interval of time between one event, process, or period and another.
During the interim at the hockey game, I got up to get a pretzel.
Copy Edit the World
In today's (04/08/10)issue of the Spartan Daily, on the front page the world Scholarships is misspelled. It reads "Scholarhips" in this headline.
Monday, April 5, 2010
Blog #7 – Drinking Coffee Elsewhere
I chose to read the story “Brownies” from the Z.Z. Packer’s book “Drinking Coffee Elsewhere.” The story starts out as a group of young girls on a camping trip but really ends up being a story about racism, and a statement about the nature of racism.
One thing that stands out to me is her use of vibrant language and similes. They way she writes and incorporates these elements make the story very vivid and give the reader the ability to easily picture the girls running around the campsite and the trails they are traveling along.
The narrator, Laurel, tells us about the group leader who “holds the microphone like a banana” and Mrs. Hedy who “waves her finger like windshield wipers.” I also loved the quote describing Mrs. Margolin who is the “mother duck” of the girls, leading them along the trails that Packer describes. “Mrs Margolin even looked like a mother duck- she had hair cropped close to a small ball of a head, almost no neck and huge, miraculous breasts." Packer’s use of language gives us the ability to “see” Mrs. Margolin as the girls do.
The story ends with Laurel having a realization that there is just something in the world that is cruel and cannot be changed. They way Packer has led the reader through the story allows your too practically feel the disappointment and sadness in her realization.
One thing that stands out to me is her use of vibrant language and similes. They way she writes and incorporates these elements make the story very vivid and give the reader the ability to easily picture the girls running around the campsite and the trails they are traveling along.
The narrator, Laurel, tells us about the group leader who “holds the microphone like a banana” and Mrs. Hedy who “waves her finger like windshield wipers.” I also loved the quote describing Mrs. Margolin who is the “mother duck” of the girls, leading them along the trails that Packer describes. “Mrs Margolin even looked like a mother duck- she had hair cropped close to a small ball of a head, almost no neck and huge, miraculous breasts." Packer’s use of language gives us the ability to “see” Mrs. Margolin as the girls do.
The story ends with Laurel having a realization that there is just something in the world that is cruel and cannot be changed. They way Packer has led the reader through the story allows your too practically feel the disappointment and sadness in her realization.
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