Targeting Audiences

This ad comes from Cosmopolitan Magazine. It is targeted towards women between the ages of 21-30 who are working professionals with a degree and not married. They would fall into the categories or middle or upper middle class. The target audience likes to go out and be social; they are concerned with their appearance and putting their best foot forward. They do what it takes to look their best at all times. They enjoy beauty products and fashion.

The image in this ad catches your attention. The girl using the iron to straighten her hair is a clever way to catch the attention of the readers. It is directed towards amusing the target as women of this age do go to extreme measures all the time to get their hair the way they want it. These methods, often involving heat, damage the hair and they are offering a solution. It speaks to the behavior of the target audience.

The girl in the ad is visually representative of the target from how she looks to what she is doing. With all the things we do to damage our hair this say that even if you take a clothes iron to your hair, Dove Damage Therapy can fix it. She sells the product in a convincing way that the target can relate to.

This ad for Dove is highly effective. They know their audience and it definitely shows that they did their research. The ad was perfectly placed in Cosmopolitan magazine as it fits the target perfectly.